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A CUP
OF LIFE


2014
ADVERTISING
MOTION


A Cup of Life is a simulated advertising project based on the clients: Health Science Authority and Singapore Red Cross. In collaboration with Starbucks, the aim of this project is to promote blood donation to the youths of the general public. The concept tackles the common fears: pain, blood and needles, to amplify & mitigate the effects of these fears.











HAHA-HARIZ.COM
       SINGAPORE.