PROJECTS         SHOWREEL         ABOUT


ART FRIEND


2015
ADVERTISING
BRANDING
MOTION

Art Friend is a simulated branding project aimed to rebrand the local arts supply & stationery store. This project aims to update the brand by expressing themselves as a modern restoration of their original identity, with a new, contemporary aesthetics to reflect their notability to the arts. 




The Logo
By breaking down the basic supplies of Art Friend: Brush, Pen & Pencil, their new logo is a combination of essentials to portray their staple functions and provisions. Their well recognised mustard yellow and deep blue colours are maintained, and a lighter shade of blue is introduced.



Corporate Identity
Art Friend’s new corporate identity is simple yet playful with its use of bright colours and iconic yellow.



Print
These are some sample posters done with their new branding elements to commemorate their new identity as well as reintroduce their outlets and services to the public.




Brochure
Newly formatted brochures will replace their leaflets and will include information such as store locations, service introductions and will be designed into a foldable piece that blows up into a take away poster.
Website
Art Friend's rebrand includes a revamp of their old website, turning it into a more modern, artistic layout to reflect their believes into making art accessible.



Wayfinding
Art Friend will include it's own wayfinding to direct customers to their stores.


A GRAPHIC DESIGNER’S SITE
       SINGAPORE.