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HAAGEN-DAZS


2014
ADVERTISING
PHOTOGRAPHY
Häagen-Dazs has a history of being associated with sensuality. Its' mature themes and suggestive advertising approaches attracts a generally mature target audience, secondarily due to it's price range on the frozen desserts market. We wanted to continue exploiting this impression, thus settled on the word 'Crave' as our main idea.

To interpret 'crave' in a photographic execution, we questioned: "How do you feel for Häagen-Dazs' ice cream?" We had some friends (who had to have luscious lips) as our models and we played around with some expressions! What came was a before-and-after of Häagen-Dazs, and we added a tinge of film noir mystery to amplify it's seductiveness (we mean the ice cream).




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