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LEE KONG CHIAN NATURAL HISTORY MUSEUM



2015

ADVERTISING
BRANDING
MOTION


Lee Kong Chian Natural History Museum (LKCNHM) is a simulated branding project with the objective of giving it a unique brand identity to distinguish it apart from its holder: National University of Singapore (NUS). The museum centres in on Southeast Asian biodiversity and houses a magnificent collection of historical specimens from various branches in the animal kingdom as well as plant life. It's aim to provide enrichment and engage the public on associated environmental issues ties it to the NUS Faculty of Science.




The Logo
The logo was imagined to describe what the primary activity of a history museum should be: Discovering. The initials L.K.C.N.H.M are slightly hidden, teasing the viewer with the concept of “there is more to discover” at the natural history museum.




Corporate Identity
The concept of discovery & rediscovery was heavily used behind the design process of giving the museum a name. Using earthly textures and natural patterns, their new identity brings visitors closer to the ground in an experiential branding visual.




Print Collaterals
A series of opening posters have been designed to commemorate the new brand identity for the museum. These posters include a tactile sense of touch, allowing viewers to feel the natural textures relative to the type of animals it represents.

Brochures have also been designed to be given out to visitors, to further their understanding of the exhibits displayed.




Tickets
The museum's original online form tickets have been redesigned and replaced with new, unique designs.




Outdoor Advertising
The series of posters are also translated into transit ads for bus stops. The hidden message or 'puzzle' allows commuters to take their time to decipher its' meaning while waiting for transport. Elongated vertical banners are designed as part of outdoor advertising to increase the scope of the promotional effect





Website
Their new website will be redesigned to look more user-friendly and also aesthetically inviting, tying in to themes of it's brand identity and visually marketing themselves as a visitor's destination.

A GRAPHIC DESIGNER’S SITE
       SINGAPORE.